We’re excited to announce that Ninja Kiwi has been acquired by Modern Times Group (MTG).
We’ve spent 15 years building something really special here at Ninja Kiwi. From the early beginnings in Stephen’s spare bedroom we’ve grown into a much more grown-up company and have the big boy pants to prove it.
When we started out the aim of the business was to make awesome fun games that we loved playing and hopefully others did too. We also wanted to make sure that Ninja Kiwi was a real business and that it stayed profitable so that we could ensure that everyone we hired would have a home here and a career. We’re proud to say that the average length of employment is over 6 years and we have several people that have been with us for more than 10 years. We know there are quite a few fans in the 10yr + club too, and for that we are humbled and super proud.
One of the things that we’ve tried to do over the years is make sure our energy is put into those things that we do best. We’re good at making games, we’re actually pretty great at running the business and we believe we’re industry leading in our community management and player support. These things won’t change.
But some things we’re not so skilled at, and this is the opportunity that pairing with MTG offers. MTG and its group of gaming companies brings tremendous strength in several areas. Marketing is a good example of an area where our skill set is pretty light. We don’t have a single marketing person on staff after many years of doing this. We’ve tended to let our games speak for themselves, along with the support of an amazingly positive community, and we’ve done fine from that. But in the highly competitive world of games we do see this as a weakness to the business. Another area for you BTD Battles players to get pretty excited about is Esports. MTG also owns ESL and DreamHack, making it the largest Esports company in the world. We would loooove the highly competitive nature of Battles to be played out in front of audiences of fans. Imagine the awesomeness.
We love Ninja Kiwi, we love the games, the players and all of the Ninja Kiwi team that have helped us grow to this point. The company and the games you love have a bright future ahead and we’re genuinely excited to see where we can take things now that we’re part of a bigger family of games companies.
Chris and Stephen.